5 Business Marketing Ideas for Newbies

I hear this a lot, business owners and authors who just want to run their businesses or write. They hate marketing and often don’t know where to begin. I get it, believe me. Marketing isn’t easy, especially if you still have a full time job (i.e. running the business) or you’re just starting out writing and have a million other things you need to do (like write your next book). The irony here is that if you don’t market, no one will know about you.

Marketing on the internet has become increasingly common if you want to get in the limelight and become successful. But many people seem to bother a lot when it comes to marketing their business over internet because bringing business online is undoubtedly a tiring task.

But be it your B2C or B2B marketing strategy, I have got you covered here by bringing along some really amazing business marketing ideas together that you should surely take a look at if you are planning to take your business online.

Build Your Fan Following

What else you need more than someone speaking positively about your brand? Being new in the business need a lot of hard work to develop a customer base but with the internet, it has become easy to build-up your fan base and expand your business.

Building a fan base is one of the best business marketing ideas and is important to the success of business because when you start your business, you want to be heard aloud and need people who talk about you and your brand so that your voice could reach out to your customers.

One good reason of having fans is people nowadays not only believe what you are selling, they believe what everyone is talking about.

Therefore, fans out there can not only take your marketing message to your customers but can also turn out to be your potential customers in the long run. So you must invest in building fans.

Add Product/Bloggers Reviews

Product reviews are a great way to clear all doubts of your customers and build trust when you are new in the business. It sounds little tiring but yes, if you find a few bloggers from your industry and ask them to write product reviews, it will drive you pretty abundant traffic. All you have you do is provide a complimentary sample to bloggers and have them write a review on their blog.

BeaytyPedia is specifically designed to reviews and rate cosmetic products that actually work.

Initially two blog reviews mean you’ll have eight product reviews in a month, and that’s pretty awesome business marketing idea to develop trust and credibility in the business market.

Stay Ahead With Amazon Optimization

I’m a big fan of Amazon Optimization because it really works and a trend has been noticed that product search during past 7 years has been shifted from the hands of Google to Amazon directly. So Amazon could be a big platform to market your product right away and get found. All you need to do is check for your keyword categories and threads and replace your keyword with a long tail key phrase.

Bring it on Social Media and Your Blog

Are you just in the beginning phase of setting up your business and already running short of time when I’m asking you to manage a blog and appear on social media? It has its risks, but it comes with rewards as well; reward in shape of lots of traffic and leads. And that’s what you want right?

The best way out is to think blog and social media as one of your promotional campaign that will bring you more and more traffic. Invest time in writing blog post related to your industry trends and upcoming products. To add spice, you can come up with inspiring out-of-the-box blog sections.

Social media is another one of the proven business marketing ideas because in this era of globalization, you want to have people know about your brand and interact with them on social platforms. This doesn’t at all mean you need to appear on all social platforms; rather, all you need to do is find out a suitable and relevant platform that your customers are more likely to use.

Try the Traditional Email Newsletter Technique

You might have heard the proverb, “out of sight, out of mind.” And that’s true in terms of business as well where your customers are showered with abundant products and services everywhere on the internet, television, radio, through podcasts and many more, so you can never expect your customer to remember you.

Know that success is not only constrained to making big difference only, small continuous efforts bring more positive results. A newsletter with opt-in button will remind your audience of you over and over again and it can pay off in big ways.

Small Business Marketing – Three Tips For An Effective Strategy

Small business marketing is just like any other type of marketing, despite what many people (including so-called marketing consultants) will tell you. There’s no big secret to marketing a small business, except you need to remember marketing is a process and not an event. To market a small business effectively, you need to stop thinking of marketing as something you do once every now and again, and begin to think of it as something you need to do constantly. Many business will market themselves only when they realise the phone has stopped ringing, or the shop is empty. But this is the worst strategy to follow, and once you realise marketing is a process, your business will be much better for it, so so will your bank balance.

Three strategies for an effective small business marketing process

1. Create a marketing plan. If you really want to have a marketing process, you need a plan to follow. It doesn’t have to be complicated, but it should detail what you need to do every month, week, and sometimes every day. In effect, you are creating a marketing calendar, and then a plan to follow for the stuff that needs to be done regularly. This can be anything from a plan to send out a piece of direct mail or to run an ad in a magazine. Make the plan and stick to it.

2. Stick to your marketing plan. As mentioned above, you need a plan, and sometimes this can mean doing some marketing every single day. In fact, having a daily routine for your marketing is extremely effective, because it means you’re doing something constantly. One daily habit to get into is to send out an email to your customer list, since this can have a massive return on investment (ROI). Even better it’s quick to do, and cheap (almost free).

3. Keep going. You have to remember the effects of marketing don’t show themselves immediately, and the longer you do it, the more chance you have of success. You also need to remember the effects will increase over time, until each bit of marketing you do stands on the stuff you’ve already done, and that almost always makes for some very healthy profits.

This may seem a simple strategy to follow, but you may well be astounded at the results you get if you put it into practice and keep going. Just doing a few hours a week can make a big difference to your business, and within a year or so the effects can be incredible. The overall lesson is: don’t leave it until things get bad. Do it at all times (even in the good times) and watch your business thrive.

Small Business Marketing – Three Tips For An Effective Strategy

Steve Prescott is a direct response marketing consultant and business adviser. For powerful information about how to market your business effectively, beat your competition, and build your business value, grab a copy of his report Smart Business Power Marketing, a blueprint for creating a powerful lead-generation system using a mixture of traditional advertising and internet technology.

The Necessary Good of Small Business Marketing

Marketing is to business as a hammer is to a nail. It is a tool, a necessary function to make the other functions work. Just as a nail won’t go anywhere without a hammer to drive it, so a small business won’t progress without small business marketing to drive it.

Marketing cannot be ignored. More specifically, EFFECTIVE marketing cannot be ignored. Some businesses market regularly but they market incorrectly, and not only is it ineffective, it is a big waste of money. Knowing how to market effectively will be a integral part of the success of your business.

For any product that the creator or owner intends to sell, there is marketing to be done. Of course small business marketing can be much more than the traditional “marketing” we normally think of, i.e., phone book ads or classified ads or the Internet. Marketing can be anything from a conversation on a commuter bus to a prime time television commercial. The key is knowing exactly what marketing is and how it is going to produce revenue for your business.

So what are you selling? You are selling two things: yourself and your product. You will sell these two together, as if they were linked inseparably, because in a sense, they are. When you market, you are also marketing these together, so treat them as if they always go hand in hand.

Every conversation, every agreement, and every work performed will portray, or market, an image of you to business associates and to potential buyers. That image should be of utmost importance to you, because it will dictate how people perceive you. Other’s perception of you will affect your profitability, either positively or negatively.

You cannot have one appearance in person and another in media. Well you can, but it won’t last very long if you do. You must be the same person in every situation. When first building your business, think of your relation to workers, subcontractors, investors, suppliers and buyers and everyone else as a platform that is establishing your reputation. Your reputation will be manifest in your marketing efforts and I can guarantee you that IT WILL AFFECT YOUR BUSINESS DOWN THE ROAD. What you do on day one will surely have an influence on day three hundred and sixty five. And so on throughout your career.

As people learn of your generous personality and honest business transacting they will remember the person they met and dealt with when later they see or hear the marketing of your product. For someone who is always straight forward and goes out of his or her way to help put deals together and make everyone feel like they got a fair shake, there will be people who will always seek doing business with that person.

And it works both ways, good and bad. For someone who cheats and takes every chance to shortchange the competitor or supplier or intermediary, there will be people who will always avoid doing business with that person.

Through focused and powerful small business marketing, you can have a positive influence by concerted effort and it will bring results back to you.

Spiritual Business Marketing – 3 Major Mistakes You Must Avoid

If you are a Spiritual Business Owner who wants to help, heal and reach more people with your talents, gifts, skills and unique capabilities then you really do need to be serious about learning how to marketing your self, a website or a product with integrity and authenticity.

This is how to start truly growing your spiritual business.

You will most definitely want to turn around these marketing mistakes and remember to not only avoid them, but only do what works for you with ease, grace and ‘divine flow’!

Spiritual Business Marketing Mistake Number 3:

Not having a niche or trying to serve everyone and anyone!

How do you avoid this marketing mistake and market yourself, a website or a product successfully?

Making your presence known online and offline, is all about having a ‘niche’ that your spiritual business is marketing speaking directly to and solving a problem for.

Sounds simple, because it is!

If you fail to choose a ‘good fit’ niche that you can not only find easily, but will happily pay you, you will never be able to really succeed at authentically marketing your spiritual business.

I say this because, there are so many Spiritual Business Owners out there. Think about it, how many Helping Professionals are in your area, or in the world already?

Now, I am not saying that you must see them as competition in the market place, in fact I am saying exactly the opposite.

These are the people, our fellow human beings, that we can learn from and grow with. Model what others are doing if you see how they are marketing you to can take a similar approach.

Trying to re-invent the wheel is insane, showing how you can add value to the market is common sense.

No, the most important thing you have to remember is to set yourself apart from others. You can do this by stating your definiteness of purpose in life.

As Napoleon Hills says, this is how you set your own price tag in life and business.

He says we need to have a definite purpose in business, marketing and life and make a plan.

This is the master key or first success principle that lays firm foundations to align your spiritual business marketing with how you want to make your difference in the world and still stay true to you!

So again, you need to find a niche, that aligns your inner purpose with your outer purpose in life and that will determine where you can excel.

If you do not do this, marketing your spiritual business becomes a drag and feels like a chore, when in fact all it is finding creative ways to actually get in front of the people who will say a firm yes or a firm no!

This could be using on or offline marketing strategies to market yourself, a website and or a product. That’s up to you and what you feel drawn to.

It might also depend on how you like to connect and build authentic relationships with people.

Spiritual Business Marketing Mistake Number 2.

Rushing the creation process!

How do you avoid this marketing mistake and market yourself, a website and or a product successfully?

Too many Spiritual Business Owners simply try to get overnight success when using the Law of Attraction. They usually want what they want, like yesterday!

This is not going to happen if they are coming from a space of lack. When you get yourself out their and market you want to avoid doing it from a low vibration.

Try to enjoy yourself!

If you are serious about allowing yourself to use the Law of Attraction to succeed in every aspect of life, marketing and spiritual business growth, rushing things will only make things worse.

I know I have used the LOA in reverse because I had serious money blocks!

It is helpful to take it slow and focus on long term success and believe that you have what ever it is your desire now. I’ve being doing this for the last five years!

Once you realize that patience really is a virtue, you will see that it, what ever it is you are trying to manifest using marketing as a strategy for success, will show up on your spiritual path in many unexpected ways.

Yes even the money!

You know deep down, it’s true. I’m sure this is not the first time you are hearing this, right?

It is already created in your vibrational reality and your journey to allowing everything including the money will only get better, if that’s what you say to yourself and act as if by capturing the feeling as if it is happening for now!

Try it!

Spiritual Business Marketing Mistake Number 1: No Originality (urghh!)

How do you avoid this marketing mistake and market yourself, a website or a product successfully?

Most of us attend training school to learn or craft and leave it at that!

However, the way in which we were taught to market our modalities has a lot to do with us not feeling like we can branch out and put our own unique stamp on what we do and how we build our spiritual business!

Let’s say 100 massage therapists attend the same training school as you, they got the same information on how to market their business as you did.

NOW they all went out there marketing their business and trying to get clients, repeating what they learnt on that course, and using jargon and technical language. that their potential clients do not relate to. It doesn’t feel spiritual because this has no originality!

How far do you think they will get in marketing?
How many of those 100 massage therapists are going to be in business 1 year on?
And 3 to 5 years on their spiritual path?

You’ve probably heard the statistics of how many small businesses that ‘fail’, right?

Try not to let that scare you!!!

Just know, YOUR main job is, regardless of your modality is to start in business, thrive in business and make a profit!

And this, starts with having your unique SOUL Purpose at the core of everything you do and say to clients, potential clients and referral partners.

Be specific!

Don’t be too afraid to market your spiritual business in a way that feels good to you.

If all 100 massage therapists believed they could market their spiritual business successfully, and earn what they were really worth, do you think they would have gone back to their day jobs?

No!

The BIGGEST reason your must avoid these marketing mistakes is, because if you don’t you are doing yourself and the people you were MEANT to reach a disservice!

Okay, so how do those who have successfully built their spiritual business using authentic marketing strategies and made their way to the top, do it?

They stay true to themselves, know how to use authentic marketing strategies that feel congruent with their purpose in life, delegate, outsource, hire a coach or mentor, get supervision or get support from ‘like minded’ others, invest, test, tweak and measure. Most of all they become fearless in what they do!

It doesn’t scare them anymore, or it scares them a lot less to think that they would not being doing more of the work they love.

They have learnt to turn their vocation into a vacation!

They no longer have ‘Lone Ranger Syndrome’, wearing all the hats in life and spiritual business and going it alone.

It is so important that you don’t try to be someone or everything that you are not, adding to the marketing ‘noise’ by trying to people please, never saying no or working with anyone and everyone who will pay you or not pay you for your services.

You are NOT just another person in your field of expertise, YOU have a unique soul purpose that needs to shine through when you are marketing your spiritual business.

You will need to be original and have your own style to make marketing your Spiritual Business ‘effortless’.

There are so many ways your character can shine through. If you are not sure what your strengths and gifts are, just ask the 5 closest people to you.

Once you are able to do this, you tap into your Unique Soul purpose you begin building solid marketing foundations for your spiritual business, they’ll be no stopping you from succeeding.

If you are able to avoid these simple things, you will be able to really make your presence known in your field and be of service in the world giving what ever it is you are offering.

Most Spiritual Business Owners will admit that these are the simplest mistakes to create, and they made a few at the start of their journey, but if you avoid these from the very beginning, you will be able to really prosper in what I like to call purpose-serving.

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The Benefits of This Small Business Marketing Method

In this digitalized world, technology has made it very easy to reach your targeted audience.

Small business owners are always looking for marketing that is credible, measurable and cost-effective!

Email marketing is imperative for the success of a business. What problem most businesses face? Simply said, most businesses don’t know how to do it right. Picking the best online marketing software for mass email has a direct impact on the success of your marketing campaign.

What is Email Marketing?

Email marketing is a term defining the action of businesses sending a message. This message is sent to a group of people through the electronic mail. It includes advertisements, sales or solicitation. Any email that helps in generating customer loyalty and trust in the product. Therefore, email is an efficient way to stay in touch with your customers and promote your business.

Moreover, with the help of small business email marketing, you can easily reach a wider range of clients. This saves money and time and provides a go-to database you can tap into when you have a special promotion or product announcement. It can be said that there is no guarantee that your message will reach 100% of your targeted audience, but then again no online marketing can guarantee that.

Let’s take a look at 10 reasons why sending email tops any form of online marketing.

Small business email marketing is beneficial for all the business regardless of their size.

Email has a Larger Reach

Most of the people believe that social media is the best way to reach an audience. But they don’t understand the importance of email. In 2013, the total number of email accounts was 3.9 billion. According to Radicati, there was a prediction that number of email accounts by 2017 will be 4.9 billion.

Furthermore, it can be said that email is the currency of the web. The reason is that whoever is online has an active email ID. Thus, there is no way better to than email to reach a wider range of customers. Email is growing at an exponential rate.

Creates Brand Awareness

When you send an email to your clients, you are exposing them to your brand and business. With the help of strategic planning and smart design, your business will build value with ongoing email campaigns. This will lead to you staying at the top of your customer’s mind. Further, it will increase the chances of potential customers to buy your products. As a result of this, you can turn the clients into loyal customers.

Cost Effective

What is the most appealing benefit of email marketing? It is the return on investment as the businesses does not have to incur postage fees or advertising fees. Email grows your list and contact database with each campaign sent or email list purchased.

Segmentation

With the help of small business email software for marketing, you can send emails to subscribers who meet the specific criteria. For instance, there is a sale of sports goods. The email can be sent to those customers who have an interest in sports. A report stated that those who used segmentation in the email have improved the chances of engagement.

Call to Action

Another benefit of email campaigns are that it calls to action. Email marketing is a great tool for taking advantage of impulse buying. It allows the customers to see a good offer and buy it within just two clicks. With a great call to action and link to check out, email newsletters can increase sales.

Easy to Track

It is easy to see where you are doing something wrong in email and sending multiple campaigns with different subject headers is a great way to split test and see what’s working best for your particular email list. This small business marketing software lets you track, conversion and click through rates. This provides is a chance to see how the campaign has improved. Moreover, if there is something wrong, you can easily and quickly correct the mistakes.

Result Seen Immediately

When a business sends an email, they can witness the results in few seconds. A great sales marketing plan is 24-hour sales. It forms a sense of urgency and convinces the subscribers to take action immediately.

Easy To Create

To make email marketing successful, you don’t need a huge team. You can without any trouble create an email campaign with the help of templates, images, and logos. Then simple paste or write in your message and call to action. A great email marketing software will also track your opens, and clicks and provide complete statistics.

Shareable

The customers can easily share the best offers and ideas with their friends and family. They can do this just with a click of a button. Apart from this, your customers can introduce your business to a new market.

Email will be Around

Email has been around for a lot years. In 1978, the historical first ever promotional email campaign was sent. It was sent to almost 400 people. Since its inception, email has been growing consistently. Previously you needed a developer to create an email but now you can easily send emails.

Hence, creating an email list is a stable and long-term investment. It will be beneficial in the years to come.

Who can I use to Manage my Email Campaigns?

Email marketing is a cost-effective tool that is easy to manage. Choosing a good company to service your needs is important.

A good software enables you to create highly engaging emails. Along with this, it helps you in handling your contacts, tracks the performance your email campaigns and divides the customers into groups. The email list you created for you to use in future and stay in touch with your customers. It makes sure that your email does not end up in the spam folder.